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Key ideas to take your brand from BORING to REMARKABLE (India, Cheltenham, South West)

“Be genuine. Be remarkable. Be worth connecting with.” Seth Godin, in the book 'Purple Cow'. The concept is direct and simple, if you are wondering about your brand being boring, it probably is. A boring brand is nothing but a name without a direction. Positive branding is both exciting and daunting. Key ideas to take your brand from BORING to REMARKABLE »

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